It's official: According to the Pantone Institute, Ultra Violet is 2018's color of the year. The brand revealed it chose the blue-purple shade because it 'communicates originality, ingenuity and visionary thinking that points us toward the future'.
Beauty lovers are particularly excited about the news. 'I am all about this. It really is quite a pretty color. I hope this brings more purple palettes to fruition. And purple lipsticks too!' said one user of the subreddit MakeupAddition. 'I can’t wait to see purple everywhere, especially in drugstores,' said another.
Luckily for them, and anyone looking to incorporate the vivid hue into their beauty routine, there are plenty of products in the Ultra Violet shade already on shelves.
From metallic liquid lipstick to semi-permanent hair dye, shop products to try the trend now below.
How to wear it: Nina Dobrev (left), 28, complemented her lavender gown at the 2016 EMA's with an electric purple smoky eye, while Joan Smalls (right), 29, turned heads at the 2014 Met Gala with a vibrant violet pout
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LIPSKat Von D Everlasting Liquid Lipstick in Roxy $20 Shop ColourPop Lippie Stix in Leather $5 Shop Smashbox Always On Liquid Lipstick in Ultra-Violet $24 Shop
EYESButter London Glazen Eye Gloss Ultra Violet $24 Shop Maybelline Eye Studio Master Precise Ink Eyeliner in Cosmic Purple $7.99 Shop Marc Jacobs Beauty Eye-Conic Multi-Finish Eyeshadow Palette in Frivoluxe $49 Shop
NAILSNails inc Dirty Unicorns Hot to Trot Nail Polish $11 Shop China Glaze Street Regal Collection in Dawn For a New Reign $7.50 Shop Deborah Lippmann Gel Lab Pro Nail Color in Purple Haze $20
Source : http://www.dailymail.co.uk/femail/article-5156983/Beauty-Products-Pantone-2018-Color-Year-Ultra-Violet.html